Marketing Services

Smarter, Easier and Better Marketing
Propels Your Growing Business

Marketing Plans, Execution and Evaluation

A coordinated plan hits your goals like a bull's eye to generate revenue.  We create your marketing plan to be a thorough, usable, quick-access guide to your success.

Branding

How does your target market describe your brand?  We will fine tune your brand to become the "must have" that customers insist upon.

Strategic Planning

• Mission Statement development
  
• Competitor Analysis
• SWOT
• Environmental analyses.

These activities lead to better decision making and a profitable future.

Social Media Strategy and Content

Which social media options best connect with your audiences?  Many growing businesses do not effectively use social media. Some use the wrong platforms to share content, or some messages simply miss the mark. Excellence Zone will help you select the platforms to develop relationships with your target markets and we will create content that showcases your brand's personality.

Communications

• Stakeholder Communications -- Do stakeholders find your messages meaningful? Do they enjoy interacting with your company?
  
• Speech Writing -- Are employees, business peers and customers inspired by your call to action?
• Crisis Plans -- Ninety percent of crises can be anticipated and neatly addressed, but do you know how to plan and act?  If you have a plan, has it been updated for current communications options?
• Community Outreach -- How does your organization connect with your communities?
  
• Integrated Communication – Does all of your communication speak with a united voice to reinforce your mission and central message?

Public Relations

• Articles for general/trade publications
  
• Blogs
• Copywriting
• Media Relations
• Media relations training
• Op-Eds
  

• Press Conferences
  
• Press Releases
• Social Media content updates
• Spokesperson duties and preparation
• Voice Overs
  

Event Planning and Execution

Do your events support your business image, while generating revenue?  Let us show you how your events can work harder to generate new business and inspire employees, partners and customers.

Watch Children’s Grief Awareness Day Videos

Convention and Trade Show Presence

Are you getting full benefit from conventions and trade shows?  Are you working trade shows, or are they working you?  Your convention presence should be the fun, "show business" part of your marketing.  We show you how to bring enjoyment -- as well as results -- from your convention presence.

EXCELLENCE ZONE loves to apply creativity and expertise toward your goals.  Your marketing will hit the mark, and reflect your organization's unique brand and voice.  With EXCELLENCE ZONE you can reach all of your goals.

 EXCELLENCE ZONE helps you perform marketing smarter, better and easier in our “Zone of Excellence.”

 
"Working with Judy on marketing activities and events was like working with a general.  She is focused on the goal and uses all of her talents to turn the vision into reality.” 
-- Marcella Boyd Cox, Chief Marketing Officer, E. F. Boyd & Son Funeral Home, Inc.

DO YOU WANT YOUR MARKETING PARTNER TO

Offer full services?
Bring your vision to life?
Deliver moneymaking results ASAP

Contact Us to Learn More

“All About Excellence” Marketing  Blog

Deliver Meaningful Communication
Hit Customers’ Bull’s Eye vs. Meaningless “Blah, Blah”
 
Does your marketing communication – including your product package, social media, truck panels, blog and paid advertising -- have meaning for your prospects and customers?

ADDRESS CUSTOMERS’ NEEDS
I saw a food package with the tagline “Inspired by 100 Years of Family Recipes.” But what meaning does the manufacturer’s family recipe have for the consumers reading the package?  How does this bit of info address their needs?  What benefits does the typical consumer usually seek? Taste sensation; stomach satisfaction; nutrition; low cost; healthfulness; child appeal; easy preparation; good to serve to guests; or any combination of these? The message about 100 years of Family Recipes may have meaning for the manufacturer, but does it inspire purchase, trial, or even spur general consumer interest?  Does this food taste better on the purchaser’s tongue and in their stomach because the manufacturer has 100 years of family recipes?  Like Linus and Sally listening to the teacher, this communication is just a lot of “blah, blah, blah, yadda, yadda, yadda.”
 
This is observation is also true for a frequent pharmaceutical journal ad headline that touts, “Five million days of therapeutic efficacy.”  This message is intended to reassure physicians (in these litigious times) that prescribing a certain medication is proven and low risk, but this is message can work harder to share a more effective message to busy physicians about efficacy, patient satisfaction or another more meaningful benefit.
 

Consumers could care less that the food product is the vendor’s family recipe or that prescription drug has an ancient heritage. These companies are paying for ads and using valuable packaging “real estate” to promote messages that have little meaning. This is where objective marketing expertise can make a difference, to tie your all of your messages into powerful integrated marketing communications (IMC), and make them hit the bull’s eye.

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WIII--FM
Integrating your marketing communications is important, regardless of the industry, medium of presentation, or whether the target audience for the message is a prospect, established customer, B2B, end-use consumers, internal or external customers.  What meaning does your communication have for them?
 
Everyone’s favorite radio station is WIII-FM (“What Is In It -- For Me”) This is even true when listing to your pastor’s sermon: Is their message oriented toward teens, seniors, parents, sinners, saints, false prophets, choir members or backsliders – and (you should ask,) what meaning does it have for you?
 
Author and consultant Daniel Decker, CEO of Higher Level Group, suggests:
“WIIFM is the stuff that shows how or why what you have to sell or say matters to those who you are trying to sell or say it too. It’s the value proposition, the thing that makes them realize that what you’re offering is worth their money or their time.
 
Many times those who are closest to the message have a really hard time with extracting the WIIFM. It’s not because they don’t know what it is… it’s usually because they know it too well.”
 
We are all pressed for time but as a marketing professional you must take the time to ensure that your communications are integrated and “hit the bull’s eye” by having meaning for your customers. Your vigilance will ensure that customers return to your product time after time. 
 
Thank you for reading. I wish you continued success and excellence.
Judy
President, Excellence Zone Marketing Strategies, Inc.
 
Links:
Daniel Decker’s site: http://www.danieldecker.net/successful-marketing-starts-with-the-wiifm-factor/
 
Please join us next time for more information on marketing excellence!                 
 
The goal of All About Marketing Excellence Blog is to provide service. I would like for you to know me, my flava and how I do biz.